Membership and Marketing Committee

The responsibility for Public Relations and Membership is combined in a single entity to provide an effective committee structure with the ability and skill sets to create programs for Rotary awareness and membership, and then effectively deliver them.

 

From a club perspective, in 2007-08 we introduced a new concept for the structure of our Clubs called the Club Leadership Plan (CLP) which could be better described as a new ClubManagement Plan. It operates on a business-based structure which includesMarketing and Membership at Board level.  21 District 9810 Clubs introduced this new streamlined CLP last year and otheres are likele to follow this year.

 

The joint chairmen of the Membership and Marketing Committee are:

PDG Jenny Coburn - email link:  Jenny Coburn   and

DGN David Alexander - email link:  David Alexander

 

This committee is  well structured with a number of very experienced Rotarians with a range of professional and business backgrounds. Committee members are available to assist any club seeking assistance on membership and marketing matters.

 

Other key contacts within the Membership and Marketing area and their email contacts are:

 

Marketing Advisor:  PDG Dick Garner   Dick Garner

 

Club Leadership Plan:   DGN David Alexander  David Alexander

 

Rotary Down Under Representative:   PDG Jenny Coburn   Jenny Coburn

 

Rotaract Membership and Marketing:  Pp Malcolm Chiverton   Malcolm Chiverton

 

More places to find ideas about membership....

Need further resources to develop your club activities in attracting new members? Visit the RI website section on Membership.

 

You can also gain information on current trends in Rotary membership, and tips that might assist your club, in the Zone Membership Newsletter, edited by PDG Jenny Coburn and available by clicking on the following links:

Membership Magic September 2006

Membership Magic October-November 2006

Membership Magic January-February 2007

Membership Magic March-April 2007

Membership Magic July-August 2007

Membership Snippets Vol 1-1 March 2008

 

Another very useful tool developed by Jenny is the Rotary Health Check. This provides a qualitative basis for assessing just how well your club is going in terms of membership development, marketing and public image, leadership, meetings, service and social activities, finances and other factors. Click on the following link to download the health check and use it to make a realistic assessment of the club's overall performance:

The Rotary Health Check

 

A related process to review club progress is the Club Clinic.   The Club Clinic is conducted as a part of an annual review of club performance.  The Club Clinic is facilitated by a person outside the club.  This may be the club's Assistant Governor, a member of the District Membership Committee or a Past Governor or DGE.

 

Once the club decides to undertake The Club Clinic, the particular meeting is set aside for this purpose in totality.  Members are reminded the week before that the Clinic will be held and what a positive opportunity it is for them to put forward their contributions on the club activities.  Click on the following link to download a copy of the Club Clinic Form.

 

How to Propose a New Member

Rotary International has developed a brochure incorporating details of the process for proposing a new member to the club board and an application form.  You can download this brochure by clicking on the following link:   RI Membership Form 254en.

 

The District Marketing and Membership committee has developed an alternative membership proposal form that can be downloaded from the following link.  District 9810 generic membership application.

 

Either of these forms can be used to nominate a prospective member.